As more and more entrepreneurs take their business online during the Covid-19 crisis, one is finding new ways to cater to the dance fitness community during this difficult time. Selena, Founder of Fitness Blastoff, delivered her dance fitness party experience on Instagram Live on Saturday 11 April 2020, bringing together ten instructors and over 1,000 participants - to turn their workout into a house party.
An event was originally planned for Saturday 4th April, with more than 200 participants already booked to take part. However, with the current COVID-19 crisis putting the UK into temporary lockdown, it was impossible for this to take place in person. Undeterred, Selena ran the event online – bringing together TOP dance fitness instructors in both London and Dubai to deliver the Fitness Blastoff event all day. Participants joined in for free, for a full-day of dance fitness sessions.
Under normal circumstances, the event is run throughout the year, in London and most recently in Dubai. The events are designed to turn people’s workout into a party and help attendees approach fitness with a new spirit of fun and adventure, taking place across some of the finest gig spaces and nightclubs. Taking full advantage of the roomy venues, live DJ sets and high-tech lighting, there’s normally space for around 200-300 people to have fun and get an effective workout in the process.
Run through Instagram Live, each instructor took over the Fitness Blastoff account, on the hour to deliver bite-sized sessions throughout the day from 11am until 9pm. The classes focused on simple dance fitness moves choreographed to upbeat party tracks spanning UK Garage, Reggaeton, Afrobeats, Dancehall, Hip-Hop and more.
This new tech-savvy move is only in its early days, but Selena says that the response so far has been overwhelmingly positive, adding, “People have really welcomed the action, and the feedback has been phenomenal with participants going as far as filming themselves taking part in some of the workouts and sharing it on their Instagram page”
The success of these sessions proves that people can turn their workout into a fun house party, and still get all the health benefits of keeping fit. It’s also a chance to try something new without too much commitment, and with so many people stuck indoors in uncertain times, this approach has proven incredibly popular.
Not only are these bite-size digital classes ideal for ongoing fans, but they also gave anyone interested in setting a new fitness goal the chance to try something new, giving them the opportunity to find out more about the Fitness Blastoff free of charge and with no added commitment.
In addition to this, Selena also ran a free 90-min dance fitness class using Zoom to raise funds for the Maudsley Charities COVID-19 emergency appeal.
Based in South East London, the work of Maudsley Charity directly impacts Selena’s home borough, giving her the chance to see the good work being done in real time. The event had more than 40 participants and raised over £200, a sum which will help make life a little easier for NHS staff and patients at this difficult time.
“With people self-isolating and working from home, it’s more important than ever to be active, keep uplifted, to support the community and to stay connected” says Selena. “Although my events are usually in person, I wanted to continue organising fun dance fitness sessions to help towards those missions. So like other fitness professionals, entrepreneurs and event planners, I have moved to the digital world to hold regular online sessions.”
Find out more and discover upcoming online events and classes.